Have you ever wondered where Zomato’s Deepinder Goyal, OYO’s Ritesh Agarwal or Paytm’s Vijay Shekhar Sharma spend part of their wealth? Does Kunal Shah of CRED spend his wealth acquiring rare collectibles or does Nikhil Kamath spend on buying houses (he preferred rented accommodations though)? The latest HSBC Global Entrepreneurial Wealth Report 2025 sheds some light on where the Indian entrepreneurs may be putting their wealth.
According to the HSBC report, Indian entrepreneurs are not merely accumulating assets — they are strategically deploying their wealth to enhance lifestyle, health and global opportunities. Luxury real estate, wellness and travel top their spending priorities. Hard to say for sure but this probably reflects a mindset where personal fulfillment and experiences have taken the front seat; next to financial growth.
Speaking of sample size, HSBC registered responses from 3,000 entrepreneurs from 15 markets around the world for this report.
Lifestyle as an investment
The report showed that Indian entrepreneurs are far more likely than their counterparts to allocate wealth toward lifestyle categories. About 64% invest in real estate for personal use (global average: 53%), 61% prioritise health, wellness and longevity (50% globally) and 59% spend on luxury experiences, including travel, fine dining and indulgences, exceeding the 50% global average.
These findings align with the Mercedes-Benz Hurun India Wealth Report 2025, which revealed that over 60% of Indian millionaires rate their happiness at 8 or above on a 10-point scale. Travel emerged as the top spending priority for 45% of respondents, followed by reading, cooking and fitness activities such as yoga (27%). Spending on traditional luxury items like cars, diamonds and watches ranked lower.
Check list of spending areas by Indian entrepreneurs
| Indian Entrepreneurs | All Entrepreneurs | |
| Real estate for personal use | 64% | 53% |
| Health & wellness / longevity | 61% | 50% |
| Luxury experiences (e.g., travel) | 59% | 50% |
| Luxury goods (fashion, jewellery) | 55% | 53% |
| Precious metals, stones | 36% | 34% |
| Fine wine, rare vintages | 18% | 26% |
| Art and collectibles | 19% | 24% |
| Cars | 65% | 58% |
| Yachts | 5% | 7% |
| Planes | 8% | 7% |
| Charitable donations | 42% | 37% |
Diverse portfolios and multi-residency status
Indian entrepreneurs maintain diverse investment portfolios: 73% invest in life insurance, 58% in real estate including commercial property, 53% in listed equities and 51% in private assets, the report revealed. The HSBC survey found 73% of Indian entrepreneurs hold multi-residency status, surpassing the global average of 56%.
Top relocation destinations include the UK, US, Switzerland, UAE and Singapore. These relocation choices are driven by motivations such as better quality of life for families (78%), access to new investments (75%) and opportunities to expand into new markets (71%), the report said.
Gen Z entrepreneurs are doing better
An intriguing age divide is emerging among entrepreneurs. Contrary to expectations, it’s not the older generation but the youngest who are most focused on health and longevity. Over half of Gen Z entrepreneurs (55%) in the HSBC survey are spending on their well-being, compared to 44% of Gen X and Baby Boomers. The trend extends to philanthropy as well: exactly 50% of Gen Z report making charitable donations, while just over a third of Gen X and Boomers do the same.