The Advertising Club (TAC) has announced a partnership with marketing and communication management institute, MICA – The School of Ideas, for an online programme on performance marketing. The collaborative initiative that will start from January 2024 is aimed to empower individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on performance marketing.
Additionally, the programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage.
Talking about the partnership, Rana Barua, president, The Advertising Club, said, “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity and ultimately elevate standards within our industry.”
The 36 hours live online programme is curated in a workshop format by the industry and academic experts and will include a significant level of self-study.
Moreover, the performance marketing programme will include live teaching sessions, self-learning, group-learning and will culminate with an evaluation which will include assessments, presentations and quizzes.
“At MICA, we unravel the intricate layers of performance marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field,” Mayank Kumar, professor, MICA, added.