MSMEs in Tier II and III cities have reported an average 20 per cent growth in their revenues after their integration with the government’s Open Network for Digital Commerce (ONDC), said payments company EasyPay on Monday. The data from EasyPay, which last year joined ONDC as a seller app after offering its retail and financial services solutions on ONDC, showed Rajasthan, Gujarat, and Maharashtra were the top three states with maximum number of MSMEs onboarding onto the ONDC platform.
The company said it is looking to integrate over 100 thousand businesses by the financial year 2026-27.
“We believe that every MSME, no matter how small or remote, should have equal access to the tools and opportunities of the digital economy. ONDC is a game-changer in that journey, and we’re here to ensure that small businesses get onboarded and flourish,” said Nilay Patel, Founder and Managing Director, EasyPay in a statement.
The company supports MSMEs with door-to-door outreach through field agents, vernacular workshops for businesses, on-demand digital support, and solution suite with storefront creation, payment integration, capital access, and analytics.
“Our collaboration with ONDC demonstrates that commerce can be democratic, decentralized, and powered by small-town India,” added Patel.
EasyPay’s offerings are part of the ONDC’s efforts to bring MSMEs on its platform to provide requirement support for business growth.
Last year, the MSME Ministry had launched the new Trade Enablement & Marketing (TEAM) scheme with an outlay of Rs 277.35 crore for three years (2024-27) with an aim to bring 5 lakh MSMEs on ONDC through awareness workshops which included hand-holding assistance.
Launched in April 2022, ONDC aims at promoting open networks for all aspects of exchange of goods and services over digital or electronic networks. The platform employs open network protocols to facilitate seamless interaction between participants. Of the 5 lakh units targetted, 2.5 lakh are aimed to women-owned MSEs. The network enables buyers and sellers from different platforms to transact with each other using standardized APIs.