Reliance Consumer Products has relaunched the legacy foods brand SIL. Acquired in January this year for an undisclosed amount by Reliance Consumer, the 75-year-old food brand is making a re-entry in the growing Indian FMCG market.
This is the second legacy FMCG brand after Campa that Reliance Consumer has acquired and revitalised. In a statement, Reliance Cosmuer said that SIL’s market launch marks the company’s comprehensive foray into the foods category, beginning with SIL’s new portfolio across noodles, jams, ketchups, sauces and spreads.
“By introducing SIL as our flagship foods brand, and expanding it across noodles, jams, ketchups, sauces and spreads, we aim to build a strong and accessible foods portfolio for every household.”, Ketan Mody, Executive Director, Reliance Consumer Products, said in a statement.
The company executive added that SIL embodies the perfect blend of heritage and innovation, enabling us to bring high-quality, value-driven food products inspired by India, meant for the world.
Categories introduced
Reliance Consumer said that SIL’s noodles portfolio includes four variants — Masala, Atta with Veggies, Korean K-Fire and Chow-Chow. The noodles pricing starts from Rs 5, the company added.
The company stated that Ketchup, made from real tomatoes and free from artificial ingredients or synthetic colours, start from a price of Rs 1. The mixed fruit jam will come in 100g, 200g, and 500g packs, starting at Rs 22.
The company said that revitalised with a fresh, contemporary identity, the new SIL brings back the flavours generations loved, now developed to meet the taste, quality and value expectations of modern Indian families.
Reliance Industries share price
The stock of Reliance Industries, parent company of Reliance Consumer Products, closed at Rs 1540.70, 1 per cent down in the intra-day trade. In last one month, the stock has gained 1.48 per cent and about 21.4 per cent in last one year.
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