FMCG firm Marico Limited on Wednesday announced that it has entered into the fast-growing Cold Pressed Oils market with the launch of the new Saffola Cold Pressed Oils range. This launch marks a strategic expansion of the company’s Saffola Oils portfolio.
With a legacy of over five decades in supporting heart health, Saffola’s entry into the growing Cold Pressed Oils category is a natural extension of its expertise. Cold pressed oils are in growing demand as they retain the natural flavour, aroma, and nutrients of the seed due to their low-temperature extraction process, making them a wholesome addition to everyday meals.
The new product line includes:
• Dual Seed Cold Pressed Oils: Groundnut & Sesame and Groundnut & Safflower– blended to provide a good fatty acid balance while preserving rich flavour.
• Single Seed Cold Pressed Oils: 100% Groundnut, 100% Sesame, and 100% Mustard –rich in essential fatty acids, and delivers authentic seed taste.
Ashish Goupal, Chief Executive Officer – India Core Business, Marico Limited, said, “With the Cold Pressed Oils category gaining momentum in India, we saw an opportunity to introduce a more thoughtful and differentiated offering. This launch of Cold Pressed Oils, allows us to not just participate in the category but to actively shape it.”
The Saffola Cold Pressed Oils range will be available across India starting at Rs 356 for 1 litre Mustard, Rs 506 for Groundnut seed and Rs 719 for Sesame), with an initial rollout on quick commerce platforms.