KLM targets Indian traveller with #LetsGoDutch campaign

KLM India has launched its #LetsGoDutch campaign, a digitally driven campaign that offers to help travellers achieve their dreams by 'Going Dutch'.

Written by Guest

New Delhi

July 21, 2015 14:22 IST

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The KLM campaign kicks-off with a video which showcases popular and affordable European locations like Amsterdam, Dublin, Prague and others. The humour-tinged video shows people from different segments of the Indian market, who want to travel to Europe but are restricted from doing so due to high travel costs. (Image: klm)

KLM India has launched its #LetsGoDutch campaign, a digitally driven campaign that offers to help travellers achieve their dreams by ‘Going Dutch’.

The campaign kicks-off with a video which showcases popular and affordable European locations like Amsterdam, Dublin, Prague and others. The humour-tinged video shows people from different segments of the Indian market, who want to travel to Europe but are restricted from doing so due to high travel costs. Watch video: http://bit.ly/1fIaoc8

The campaign will leverage Facebook, Twitter and YouTube for promotional purposes. On Facebook and Twitter, users will be given a destination and will be asked to share their itinerary, and the interesting things that they would like to keep in mind while visiting that city.

By Upasana Goyal

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This article was first uploaded on July twenty-one, twenty fifteen, at twenty-two minutes past two in the afternoon.