Jaguar Land Rover (JLR) reported a sharp decline in wholesale and retail sales in the third quarter of FY26, hit by production disruptions following a cyber incident and the planned phase-out of legacy Jaguar models. At the moment, the company continues to pursue its Reimagine strategy, under which Jaguar is set to transition into a fully electric brand.

Wholesale volumes for the quarter ended December 31, 2025, fell 43.3% year-on-year to 59,200 units, while retail sales declined 25.1% to 79,600 units, the Tata-owned luxury carmaker said in a statement on January 5.

Company on production operations

The company said production operations were disrupted by a cyber incident earlier in the quarter, with output returning to normal levels only by mid-November. The subsequent time required to distribute vehicles globally after production resumed further constrained deliveries during the period.

“Volumes in the quarter were initially impacted by production stoppages following the cyber incident and the time required to distribute vehicles globally after production restart,” JLR said.

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Lower wholesale volumes

All major regions reported lower wholesale volumes compared with the year-ago period. North America recorded the steepest decline at 64.4%, followed by Europe at 47.6% and China at 46.0%. The UK market proved relatively resilient, with volumes down just 0.9%, while the Middle East and North Africa region declined 8.5%. JLR also flagged the planned wind-down of legacy Jaguar models ahead of a new product launch cycle as a contributor to lower volumes, alongside the impact of incremental US tariffs on exports to the American market.

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Despite the overall contraction, the company’s premium SUV portfolio continued to dominate sales. Range Rover, Range Rover Sport and Defender models accounted for 74.3% of total wholesale volumes in Q3 FY26, up from 70.3% a year earlier, though lower than 76.7% in the previous quarter. For the nine months ended December 2025, wholesale volumes stood at 212,600 units, down 26.6% year-on-year, while retail volumes declined 19.1% to 259,400 units.

JLR, a wholly owned subsidiary of Tata Motors Passenger Vehicles Limited, is scheduled to report its full Q3 FY26 financial results in February.