Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, is planning to expand its mattress category to Rs 250 crore in next 3 years. The brand will be focusing on enhancing its portfolio of mattresses across all price ranges and diversifying into related categories like sofa beds, mattress beds, bases, and accessories for optimal posture support. The brand has recently launched a series of innovative mattresses ranging from the Air Sense mattress, featuring a removable and washable 3D Silver Mesh® top for optimal breathability and temperature regulation.
Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “In India, the rising stress and anxiety of modern life are reshaping the mattress industry. We firmly believe that quality sleep is intricately linked to good health, elevated living, and enhanced productivity. A supportive mattress forms the cornerstone of rejuvenating sleep, ensuring individuals awaken refreshed and revitalized. Recent controlled trials have delved into cushion designs’ impact on sleep quality, pain relief, and spinal alignment, underscoring the mattress’s pivotal role.”
“At Godrej Interio, we integrate meticulous research into our design ethos, epitomized by our Pressure Neutralising and 3D Silver Mesh technology, along with our focus on cutting-edge foam materials. With a commitment to innovation and customer well-being, we are poised to grow our mattress category by 20 per cent CAGR for the next 3 years,” he added.
The increasing spending capacity of individuals, rising awareness about the importance of mattresses on overall health and sleep quality are some of the key factors driving the market, the company said.
As per the HomeScapes study conducted by Godrej Interio, one out of every three participants (33 per cent) views their home as a sanctuary—a retreat for personal time, relaxation, sleep, meditation, self-care, and enjoying moments in the balcony garden. Recognizing the pivotal role of sleep in the overall well-being, the market has shifted from traditional mattresses to a diverse range.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, Godrej Interio is one of the largest divisions of Godrej & Boyce Mfg Co Ltd. Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur.