The premium skew means value sales can grow faster than volumes, and financing is helping consumers absorb higher prices.
Profits are in the premium play

Consumer durables makers report strong festive sales during Onam and Ganesh Chaturthi, driven by premium products and financing schemes, with…

From WWII Roots to ₹1,000 Crore Brand: How Godrej’s Cinthol Is Expanding Beyond the Soap Bar
Cinthol: Soap to skin care Premium Story

The Godrej brand is betting on body washes and adjacent categories as it looks beyond its traditional franchise.

The War of Narratives: How Indian Multinationals are Crafting Global Credibility
Everyone loves a good story

Indian multinationals, like their peers elsewhere, look for a national narrative linked with their products to earn a place in…