Online fashion and lifestyle platform Myntra, part of the Walmart-backed Flipkart Group, has announced the creation of over 20,000 gig-based employment opportunities through its partners, ahead of the 22nd edition of its End of Reason Sale (EORS), beginning Saturday.
The temporary roles span logistics, customer service, and last-mile delivery to meet the expected surge in demand during the sale. This includes the hiring of approximately 4,500 delivery partners and 1,000 customer service agents. About 22% of the new warehouse workforce comprises women, performing tasks such as sorting, grading, and packing at fulfilment centres in Bengaluru, Mumbai, Kolkata, and Delhi.
“This initiative reflects our commitment to putting customers first while creating income opportunities for gig workers during our largest EORS edition,” said Myntra Chief Human Resources Officer Govindraj M K.
The ramp-up in operations comes amid broader business expansion. Myntra recently raised Rs 1,062.5 crore from its parent entity FK Myntra Holdings Pvt Ltd (Singapore), according to financial data accessed via business intelligence platform Tofler. The funding was facilitated through the issuance of approximately 1.94 million shares, each with a nominal value of Re 1 and a premium of Rs 5,465.23 per share.
The investment supports Myntra’s ongoing efforts to grow both domestically and internationally. Earlier this month, the company launched international shipping, starting with Singapore, targeting the Indian diaspora, with further market expansions planned.
Founded in 2007, Myntra serves around 70 million monthly active users and offers a wide range of international and homegrown apparel, beauty, and home goods brands. In 2024, it received $81 million in funding from Flipkart, which acquired the platform in 2014.
The company has also been enhancing its service offerings, piloting a quick delivery service last November and scaling up 30-minute delivery in Bengaluru, with Delhi among the markets now receiving faster deliveries.
To remain competitive against platforms such as Ajio, Meesho, and Nykaa Fashion, Myntra is strengthening brand partnerships. In 2023, it signed a multi-year franchise agreement with NYSE-listed Abercrombie & Fitch Co. to launch a physical and digital retail presence for Abercrombie & Fitch and Hollister in India. This initiative, handled by Myntra’s B2B wholesale arm Myntra Jabong, mirrors similar partnerships with global brands like Mango, Nautica, and British retailer Next. According to media reports, regulatory filings show that Myntra’s revenue from operations rose 14.7% year-on-year to Rs 5,121.8 crore in the last fiscal.