In a strategic move aimed at cementing its dominance in India’s consumer durables market, Reliance Retail on Friday announced the acquisition of the home appliances brand Kelvinator. The deal marks yet another milestone in Reliance’s aggressive expansion strategy.
This acquisition strategically aligns with Reliance Retail’s vision of democratizing aspirational living. By integrating Kelvinator’s innovation with Reliance Retail’s expansive retail network, the company is targeting to unlock substantial consumer value and accelerate growth in the expanding premium home appliances market across India.
“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,” said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL).
“The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network,” she added.
With Kelvinator now seamlessly integrated into its strong retail ecosystem, Reliance Retail is well-placed to drive accelerated growth in the consumer durables category. This acquisition underscores the company’s commitment to staying ahead of consumer trends and further strengthens its position as the clear leader in the Indian retail sector.
Reliance Retail’s acquisition drive
Over the last five years, Mukesh Ambani- RIL has invested $13 billion in acquisitions, signaling a clear pivot from its core oil and petrochemicals operations to emerging sectors like clean energy and consumer-driven businesses.
Just last week, RIL strengthened its foothold in digital healthcare with the Rs 375 crore acquisition of Karkinos Healthcare, a diagnostic and oncology-focused firm.
According to a Morgan Stanley report, the $13 billion in deals comprised approximately 14 per cent in new energy, 48 per cent in technology, media, and telecom (TMT), 9 per cent in retail, and a growing share in healthcare.
The report also highlighted that out of the total amount, $6 billion was spent on media and educational acquisitions, $2.6 billion on telecom and internet ventures, $1.7 billion on new energy, and $1.14 billion on retail.
In early 2025, RCPL acquired Velvette, a personal care brand. Earlier, RCPL also acquired other Indian brands such as Campa (from Pure Drinks in 2022) and Mumbai-based SIL Foods. These acquisitions are aimed at strengthening a strong foothold in various FMCG segments.
Consolidation of consumer goods brands on cards?
Additionally, Reliance Industries is consolidating all its FMCG brands into a new entity named New Reliance Consumer Products Ltd (New RCPL). The conglomerate is planning to transfer all its consumer goods brands to a new wholly-owned subsidiary as the Mukesh Ambani-led major is getting ready for an initial public offering for its retail business. A Bloomberg report had maintained that Reliance Retail has approached the National Company Law Tribunal (NCLT) for an internal restructuring plan. Per this, all its FMCG business will be moved to a new subsidiary, New Reliance Consumer Products Ltd (RCPL), which will be held directly under Reliance Industries.