India has gotten amazingly comfortable and habituated with ordering in and this was again proved as food-delivery company Zomato and Blinkit released its year-end report for 2024. The annual customer insights report for 2024 unveiled some hilarious and interesting searches, one of them being 4,940 users searching for ‘girlfriend’ and 40 for ‘dulhan’ on the platform. The report also highlighted ordering behaviour and patterns during 2024.
In terms of regions , Delhi-NCR topped the list with 12.4 crore orders, while Uttar Pradesh, Rajasthan, Punjab, Haryana, together placed 10.5 crore orders. Bengaluru, meanwhile, placed 30 lakh more orders than Mumbai.
The platform recorded the most cake orders on 22nd September, a non-festive day.Further, 4 orders were delivered to an address saved as ‘Ambani wedding’. Zomato recorded its highest order volume on May 12 with 34.8 lakh orders, while the lowest was on January 29 at 16.8 lakh orders.
Now in terms of most popular dishes, Biryani remained the most popular and most ordered dish in 2024 with a total of 9,13,99,110 orders, which means 3+ orders per second, every day. Pizza secured the second position with a total of 5,84,46,908 orders. The pizzas, if lined up, Zomato said, can go from Mumbai to NYC and beyond. In beverages, users placed 77,76,725 orders for tea and 74,32,856 orders for coffee. Further, Delhi ordered 25x more Gol Gappe than Mumbai ordered Pani Puris.
Now to orders on trains. Zomato has partnered with the IRCTC to enable food delivery on trains when they stop at pre-decided stations on particular routes. A user placed an order for 120 manchurian combos on a train to feed the entire bogey. And in terms of train stations, Kanpur Central saw the most orders at 86,753.
Another interesting highlight from the report stated that a customer from Delhi explored 1377 unique restaurants this year. Now to the perks of Zomato Gold – a customer, the report said, saved Rs 2,24,591 on delivery and dining, using the membership.
Blinkit in a blink
During 2024, users placed orders for a diverse range of products on Blinkit, including Coca-Cola cans to Maggi packets to condoms and UNO decks, among other things.
Here are some interesting insights:
- India ordered 1,85,17,980 Coca-Cola cans in 2024
- 84,35,783 bottles of Thums Up were ordered in 2024
- India ordered 14,57,616 bottles of Maaza in 2024
- Someone ordered 1203 bottles of Sprite in 2024
- Mumbai ordered 17,58,720 Condoms in 2024
- India ordered 37,82,261 tonic water cans in 2024
- India bought 7,89,205 boAt earphones in 2024
- India ordered 16,43,621 packs of Dates in 2024
- Someone ordered 55 bottles of Fevicol in a single order
1,35,336 people from Mumbai ordered Tide in 2024 - India ordered 1,75,64,980 packs of Maggi in 2024
- Someone ordered 9,150 Vicks cough drops in 2024
- India ordered 3,03,500 UNO decks in 2024