A new brand, Revaa, focusing on women’s health and hygiene, officially announced its launch today. During the launch event at the India International Centre in Delhi, the company revealed that it will focus on fostering awareness, breaking down taboos, and advocating wellness across a wide array of product categories.
Revaa is set to revolutionize the way women experience their menstrual cycles and manage their mood by introducing a range of innovative products designed for the modern woman, dedicated to increasing awareness, breaking societal taboos, and promoting overall wellness.
Revaa launches with a mission to empower women and promote holistic well-being through its three product lines. “Menstrual Magic” offers reusable and disposable sanitary pads, panty liners, and period panties. “Wellness Wonders” features essential oils and balms for pain relief, anxiety reduction, digestion aid, improved sleep, and confidence boosting. “Fashion Fusion” caters to women’s mood swings and offers practical style with tote bags, travel kits, pad/essential pouches, stick-on nails, and scrunchies, ensuring women don’t compromise style for wellness.
“At Revaa, we believe that every woman deserves access to safe, sustainable, and reliable menstrual hygiene solutions,” says Mahipal Singh, Founder & CEO, of Revaa. “Our goal is to break taboos surrounding menstruation and provide women with products that not only prioritize their health and comfort but also contribute to a more sustainable future. Additionally, we are committed to addressing the diverse moods of a woman and enhancing their experience with our products.”
On upcoming business growth plans, Singh told Financial Express.com: “We’re venturing into the offline sector where we will be targeting distributors and an enhanced network of retailers where our products are going to be made available. We will be starting with North India and then gradually move into the other parts of India and at the same time Revaa ventures into the education and awareness in those territories. We will simultaneously make our products available so that the end consumer and the girls can relate and make the perfect choices. The second part where you ask, are we planning to tie up with retail online platforms? Yes. And we encourage women to come onto our platform, where we are also in the future going to be launching a loyalty program which is known as backdrops where you can earn for every purchase that you make and burn through various value based offers more partners where we were women, our core focus, give them really good experiences.”
He also revealed that they will be engaging with NGOs and peer groups to increase awareness about menstrual hygiene.
The company claims that the products at Revaa are meticulously crafted using high-quality materials to ensure optimum performance and comfort, with a design focus that considers the diverse moods of women during their menstrual cycles.
“We are thrilled to embark on this journey to redefine women’s wellness and menstrual hygiene,” adds Mahipal Singh. “With Revaa, we hope to inspire a new era of confidence, comfort, and sustainability for women everywhere, focusing on their overall health and mood.”
Revaa’s product line includes three distinct ranges: Menstrual Magic: Featuring reusable and disposable sanitary pads, panty liners, and period panties, Menstrual Magic offers women comfort and sustainability during their menstrual cycles. Wellness Wonders: The Wellness Wonders range features essential oils and balms meticulously crafted to address various moods, providing pain relief, reducing anxiety, aiding digestion, promoting better sleep, and boosting confidence. This range reflects Revaa’s holistic approach to wellness, incorporating the PADS-C (Pain, Anxiety, Digestion, Sleep, Confidence) factors that influence women’s overall well-being. Fashion Fusion: Merging health-centric products with practical style, this collection offers tote bags, travel kits, pad/essential pouches, stick-on nails, and scrunchies for women who refuse to compromise style for wellness, it added.
