Castrol India has unveiled three new variants under the all-new EDGE range of products. According to the company, these are specifically engineered for a range of vehicles including hybrids and SUVs.
The new launch includes EDGE Hybrid formulated for hybrid engine, EDGE Euro Car targeting leading EURO OEMS such as Audi, BMW, Mercedes, Jaguar, Land Rover, Volkswagen, Skoda, and Porsche, and EDGE SUV for high performance and premium SUVs.
Talking about the new launch, Rohit Talwar, Vice President and Head of Marketing, Castrol India Limited, said, “We are excited to launch Castrol EDGE, our range of high-performance car lubricants, with this engaging multimedia campaign featuring Shah Rukh Khan. The new Castrol EDGE range features products specifically engineered for a range of vehicles, from Hybrids to European Cars and SUVs providing cutting-edge technology that exceeds the requirements of the highest industry standards.”
The company claims that the new Castrol EDGE is formulated to deliver at least 30 per cent improved performance versus tough industry limits while designed and tested to meet latest OEM specifications. The entire range with PowerBoost Technology gives drivers the confidence to demand more power and acceleration, when they need it the most.
In Addition to the T20 World Cup, Castrol is also an associate sponsor on Disney Star for Wimbledon in July 2024. To support the launch, the company has also launched a television commercial (TVC) campaign titled Stay Ahead which features Bollywood actor and Castrol’s brand ambassador Shah Rukh Khan.
