Maruti Suzuki India, has announced that its subscription program christened ‘Maruti Suzuki Subscribe’ has crossed the significant milestone of 10,000 new car Subscription sales since its inception in July 2020, signalling towards a growing demand for tailor-made car buying options.
The program was introduced with the vision of providing flexible and hassle-free vehicle access to customers. Maruti Suzuki Subscribe quickly gained traction in the Indian market. The service offers customers the convenience of driving a brand-new Maruti Suzuki car without the burden of ownership, including insurance, maintenance, and other associated costs.
At present, the program is offered through 5 partners and has added 5,000 new customers in the current financial year and registered a staggering growth of 44% in FY2023-24 YTD over FY2022-23 YTD.
Notably, more than 65% of the subscriptions were from users opting for 3-4 years of tenure period.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India said, “Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance among Indian buyers who prefer flexible buying and ownership experience. The vehicle subscription model is gradually gaining momentum in the country, and most of the customers for us are based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore.”
“Interestingly, over 50% of the total Maruti Suzuki Subscribe customers have been added in the current financial year. This speaks volumes about the growing inclination of modern customers towards such ownership options. Additionally, Brezza, Baleno, Grand Vitara, and Ertiga are among the most popular subscribed models, accounting for over 53% of the overall subscriptions,” he concluded.
