Greaves Electric Mobility (GEMPL), the electric mobility business of Greaves Cotton, has appointed K Vijaya Kumar as its new Executive Director and CEO.
In his new role, he will lead the company’s initiatives in product development, dealer distribution, and market expansion, among other areas.
Kumar comes with over three decades of experience in the mobility sector, and had recently served as the MD and CEO of SAR Group’s E-Mobility Business, shaping the growth of electric vehicles.
His return to Greaves marks a significant milestone, having previously served as the President of the automotive business at Greaves Cotton (GCL). His career encompasses senior leadership roles at TVS Motor and Bajaj Auto.
Nagesh Basavanhalli, Non-Executive Vice Chairman of Greaves Cotton said, “We extend a warm welcome to K Vijaya Kumar, the newly appointed Executive Director and CEO of Greaves Electric Mobility. His established track record and experience in growing businesses will facilitate our progress in the electric mobility space.”