Ashok Leyland has signed a Memorandum of Understanding (MoU) with Bajaj Finance to enter into a strategic vehicle financing partnership for its customers across India. This MoU will enable both Ashok Leyland and Bajaj Finance to offer customized financial solutions to their customers.
The MoU was signed by KM Balaji, CFO, Ashok Leyland and Harjeet Toor, President – Bharat Lending and Strategic Partnerships, Bajaj Finance in the presence of Sanjeev Kumar, President and Head- MHCV, Ashok Leyland. Through this partnership, Bajaj Finance will offer comprehensive financial solutions to Ashok Leyland’s customers.
KM Balaji, Chief Financial Officer, Ashok Leyland said, “Ashok Leyland is delighted to partner with Bajaj Finance to provide customized finance solutions to our customers. This strategic partnership will strengthen Ashok Leyland’s market position. Our products, featuring innovative technology, offer industry-leading total cost of ownership, ensuring maximum profitability for our customers. We remain committed to delivering exceptional customer experiences.”
Sanjeev Kumar, President-M&HCV, Ashok Leyland said, “At Ashok Leyland, we are dedicated to continuously enhancing our customers’ experience and delivering greater value. With the combined strength of Bajaj Finance and Ashok Leyland, our customers will now have access to comprehensive financing solutions with specially curated easy repayment plans.”
The Sales and Marketing teams of Bajaj Finance and Ashok Leyland will join forces to develop joint marketing and financing programs, mutually enhancing business volumes.
