Wipro announced a collaboration with SIAM.AI, a member of the Nvidia Cloud Partner program in Thailand. The partnership aims to develop an AI-powered digital assistant for the Tourism Authority of Thailand, leveraging NVIDIA’s advanced computing and software capabilities.
The AI virtual assistant, named Sukjai, will use the Nvidia AI Enterprise software platform, SIAM.AI‘s capabilities, and Wipro’s Enterprise Generative AI (WeGA) Studio.
It is designed to provide personalised, real-time information to enhance the travel experience for domestic and international tourists while supporting the Tourism Authority of Thailand in managing the increasing number of visitors.
The initiative aligns with Thailand’s sovereign AI objectives by utilising local infrastructure, data, and networks to support the country’s tourism industry.
Sukjai will operate around the clock, offering detailed information on transportation, lodging, and tourist destinations, alongside recommendations tailored to individual preferences. It will also provide crowd flow information at popular attractions and updates on emergency services, safety alerts, and security measures.
