Tata Consultancy Services (TCS) said it has enabled 100% in-store mobile checkout for all Croma stores, through the deployment of TCS OmniStore, an AI-powered unified composable commerce platform.
The transformation facilitated by TCS OmniStore allows customers to enjoy a seamless mobile checkout experience anywhere within the store, contributing to a consistent shopping experience across both physical stores and online channels. This innovation has not only enhanced customer convenience by reducing checkout times but also led to increased sales and footfall for Croma, the IT company said in a press release.
Croma, a leading electronics retailer in India, operates over 500 stores across more than 160 major cities, offering 22,000 products from 550 brands. The partnership between TCS and Croma dates back over a decade, with a significant expansion in 2019 aimed at transforming both business models and technology.
