According to Cointelegraph, Stake, a cryptocurrency betting and casino platform, is expected to feature in the next two years of Formula 1 after securing naming rights to Sauber’s F1 car.
The firm is expected to take over from Alfa Romeo, which did not extend its sponsorship of Sauber’s C44 past 2023. It is believed that Sauber will be rebranded as Audi’s factory team in 2026. This is expected to provide about a two-year gap for other sponsors to step in on an interim basis, Cointelegraph added.
It is believed Valterri Bottas, ex-Mercedes driver and Zhou Guanyu, ex-F2 star might continue as the team’s drivers.
Sources revealed that Formula 1 has attracted several cryptocurrency exchanges and businesses in recent years. Furthermore, various companies wanted to explore the sport’s global fan base through advertising and sponsorship deals, Cointelegraph concluded.
(With insights from Cointelegraph)
