According to an official release, Gen AI can reshape industries by revolutionising operating models, transforming value chains, and altering economic dynamics. Indian enterprises are optimistic about Gen AI’s potential but acknowledge the need for better preparation, navigating a digital transformation journey to survive in the era of ‘Digital Darwinism’.
It is believed that the Feasibility, adoption rate, organized sector’s share and the industry segment’s share in India’s economic activity will determine the level of Gen AI’s impact on specific sectors.
Sources revealed that Gen AI can reshape user experience. Spotify’s “Discover Weekly” harnesses AI for tailored playlist recommendations. AI’s role in music creation is growing as seen with AIVA’s machine learning compositions and Disney’s “Kinect Land” which produces adaptive game soundtracks. AI assists in generating accurate music, metadata tags, and in transforming text prompts into music, as per insights from the report.
Furthermore, EY’s research shows that gen AI will impact the complete M&E value chain from the heart of the sector (content creation) to content management and engagement. Apart from this AI can play pivotal roles from ensuring that characters have human-like behaviours to predicting player movements.
