According to an official release, the Festive season and Diwali sales provided scammers with an opportunity to target individuals around the world. It is believed that in 2023, the prominence of generative AI, such as ChatGPT has given scammers an additional edge.
In India, 82% of customers have fallen victim to online scams and 42% have been victims of AI voice scams. What’s more concerning is that a large chunk of customers don’t know how to spot an online scam. About 44% of Indian customers intent on shopping during this holiday season, say they aren’t sure of the best ways to shop securely online.
“Often, scams that appear during these holidays may be riddled with inaccuracy in spelling and grammar, but the availability of generative AI closes the gap between the novice scammer with poor spelling and grammar and gives them a competitive edge they’ve never had before. Scammers will use these tools this year as part of their scams and will find more success than in years past,” Satnam Narang, senior staff research engineer, Tenable, explained.
With the availability of generative AI like ChatGPT and other large language models means scams that you might normally recognise due to poor spelling and grammar won’t be so easy to spot. Also, improvements in deepfake technology means fake video content is likely to appear on your social media feeds, as per insights from an official release.
