According to an official release, Entropik, a human insights AI company, announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalisation. The report’s findings are expected to be taken from about more than 100 product, UX, and market research heads.
Insights from the survey revealed that about 58% of respondents are familiar with the term “Insights AI” in research. About 20% of participants expressed a belief that traditional research methods have become ineffective in contemporary times.
“This report underscores our plan to research, innovation, and democratising access to AI knowledge. It’s not just about the trends, it’s about the ‘why’ and the ‘how’ – empowering businesses to harness the power of AI for real-world impact. The insights gathered from marketers reflect not only the current state of industry but can also help to drive progress,” Ranjan Kumar, co-founder and CEO, Entropik, explained.
The predominant upcoming trends in Insights AI is believed to include prescriptive analytics, moderated interviews with emotional awareness, and synthetic users with emotional awareness. The section also addresses challenges and considerations, offering businesses a strategic roadmap to effectively leverage Insights AI.
