Page 526 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

He said the group will incur capex of Rs 10,000 crore to Rs 12,000 crore over two-three years.

Welspun group eyes Rs 1 lakh crore revenue boost with growth in home textiles, infrastructure, and green energy Premium Story

Kirana stores, Kirana stores and social media, Kirana stores future, Blinkit, Zomato, Swiggy Instamart, Kirana stores delivery

80% of Bengaluru’s Kirana Stores now use udaan’s platform, reveals Redseer report

Last season, we made this a priority under the umbrella of our New Era, which emphasized technology: we want to be pioneers and we are committed to it,” Javier Tebas, president, LALIGA, said. (Image Credits: LALIGA)

Bitget partners with LALIGA as official crypto partner, expanding into Eastern, Southeast Asia, and Latin America markets

SVOD subscriptions increased from 110 million to 120 million in 1H 2024, rebounding from a challenging previous year

India’s premium VOD revenues exceed $1 billion in 1H 2024

Affiliate marketing: brands pay for results, not clicks!

BrandWagon AdTalk with Aptech’s Pravir Arora Premium Story

How sound and music shape brand perception and consumer engagement

Google to launch anti-misinformation campaign ahead of EU elections

Virendra Bansal takes charge as managing director and CEO of SBI Capital Markets

Afforest Green Beauty unveils jackfruit skincare range

WinZO announces ‘Bharat Tech Triumph’ initiative for Indian gaming companies

7UP teams up with Rashmika Mandanna and Anirudh Ravichander; rolls out campaign ‘Kaara Saarama Eat, 7UP Repeat’

Game of the Week: Dream League Soccer 2024

Mahindra Logistics Limited launched ‘Kargil Vijay Run’ featuring Sufiya Sufi

As Google battles third-party cookiepocolypse will Open AI’s Search GPT break the deal?

Mayhem Studios bags investment from Lumikai

Luxury lust! Is Asia’s luxury market redefining riches with new rules?

Advertising

Growing link between creativity & ad effectiveness, say experts

Reel feel

Campaign Decoded: Veeba’s no rule in the kitchen Premium Story

Marketing

The collaboration reflects a growing trend in India’s quick commerce sector, with companies seeking to provide faster and more efficient access to a broad range of products.

Decathlon partners with Zepto: Gear up and get moving in no time!

JioCinema records 18 sponsors on TATA IPL 2024

YKONE acquires majority stake in Indian agency Barcode, enhancing global influencer marketing presence

Media

Laxmi Dental Share Price, IPO Listing Today, GMP

IPO optimism rises as Nykaa, Mamaearth, and FirstCry lead the way Premium Story

Balancehero India unveils latest version of ‘Aapki Har Zaroorat Ka Saathi’ campaign

Federal Bank launches its corporate anthem performed by employees

Gaming

CBDT circular on ‘net winning’ for online gaming

Digital Marketing

Martech

‘We’re focused on a 2030 strategy, not a 2023 strategy’, Spotify’s Brad Grealy on the company’s plans to expand ad sales team by 5x in the next seven months

The company’s optimisation plans include the acquisition of new talent, skill sets, expertise, and resources to be able to best…

By Anushree Bhattacharyya

Updated: November 21, 2022 09:08 IST

The online skill gaming industry houses India’s elite group of profitable unicorns and assumes the role of a large job provider and creator

India’s online skill gaming sector is about to level up

The idea is to evolve into a mature and safe regulated market similar to the UK, where users are protected,…

Updated: November 20, 2022 18:05 IST

TaCa Healthcare celebrated World Piles Day with its #LetsTalkPiles campaign

The week-long digital campaign will have short educational movies, podcasts, posters, photographs, webinars with doctors, among others, the company said.

By BrandWagon Online

Updated: November 20, 2022 17:49 IST

Old school practices get cancelled every hour

Brandwagon Ad Talk with Famous Innovations’s Mitali Srivastava Hough

The agility with which a marketing giant has gone topical is a case study for brands across categories to emulate

By Harshika Tripathi

Updated: November 23, 2022 11:32 IST

Consumers are shaping brands with their dollars and their voices

Power to people

Consumer behaviour is about experimentation and self-expression

By Vaishali Dar

November 20, 2022 13:53 IST

The tournament is expected to deliver record revenue for FIFA, topping the roughly $5.4 billion the 2018 World Cup in Russia generated

Global advertising plans remain unchanged for World Cup 2022 amidst Qatar human rights criticism

They’ll spend an estimated $90 billion less on advertising this year and next than previously expected, according to data company…

By Bloomberg

Updated: November 20, 2022 13:44 IST

Trump, who on Tuesday launched a bid to regain the White House in 2024, praised Musk and said he had always liked him

Trump says no interest in returning to Twitter after being reinstated

Trump’s Twitter account, which had over 88 million followers before he was banned on Jan. 8, 2021, began accumulating followers…

By Reuters

November 20, 2022 12:07 IST

While still in its infancy compared to the US, China and Japan, investors are betting on huge growth in Indian esports

Indian Esports advances as hub for mobile-based gaming

Thanks to cheap data from wireless carriers such as Reliance Jio Infocomm Ltd., India is among the highest mobile data…

By Bloomberg

November 20, 2022 11:02 IST

While the radio industry was gently moving towards integrating digital technologies, the pandemic provided a much-required fillip to the industry to delve into offering digital solutions

Radio leveraging influencer marketing and AI to reach consumers

Audiences have become avid social media users which have compelled advertisers and marketers to develop digital brand campaigns to target…

Updated: November 20, 2022 10:10 IST

Online skill gaming stands protected by the Supreme Court of India as a legitimate business activity

Central regulation of online gaming: Imperative for the industry to grow

Where the collaboration between ministries becomes even more imperative is strategising together for umbrella legislation to govern multiple facets of…

Updated: November 20, 2022 10:15 IST