Brand Wagon PhysicsWallah’s Rs 31,000 cr story: Why Alakh Pandey thrived and Byju’s didn’t Brand Wagon
India’s new episode: Entertainment trend predictions as India steps into its 78th year of independence
Tier-2 and tier-3 cities lead the online shopping surge, with 9 out of 10 Indian consumers making online purchases, reveals Netcore Cloud study
Meta influencers new marketing rage The engagement brought by social media accounts of meta-influencers is also often higher than human social media influencers, as the… By Reya MehrotraDecember 11, 2022 14:02 IST
Licious forays into the spice segment with new offering The brand has introduced eight classic masalas for consumers, which include Asli Garam Masala, Classic Chicken Masala, Classic Meat Masala,… By BrandWagon OnlineDecember 11, 2022 12:58 IST
Twitter brings revamped Twitter Blue on Monday The company said users could subscribe to the revamped service that will allow subscribers to edit tweets, upload 1080p videos… By BloombergUpdated: December 12, 2022 13:13 IST
Setting the scene Movie exhibitors adopt tactical pricing to lure audiences back By Akanksha NagarUpdated: December 11, 2022 11:02 IST
Decoding the grey area between skill-based and chance-based gaming Despite being a fast-growing industry, skill-based gaming still faces legal roadblocks countrywide because of low awareness and ensuing confusion with… Updated: December 11, 2022 10:07 IST
Key innovations that Indian tech start-ups have brought to customer experience Since June 2022, India has seen 103 unicorns with a total valuation of $335.80 billion and has been recognised as… Updated: December 11, 2022 10:07 IST
Chai Pe Charcha with BrandWagon When not working, I love to listen to music, surf the internet and indulge in retail therapy to get my… By Harshika TripathiUpdated: December 11, 2022 16:20 IST
D2C and social commerce: Can this fusion prove to be the next stage of growth for D2C companies? Since D2C brands began to focus on establishing an omnichannel presence, social and live commerce expanded, forming a unique fusion,… December 10, 2022 09:30 IST
realme rolls out its #CurveInLife campaign featuring actor Bani J The campaign features actress Bani J to promote the idea of embracing curves, it claimed By BrandWagon OnlineDecember 9, 2022 17:40 IST
Marico South-East Asia Corporation acquires 100% of Beauty X Brand X offers personal care brands ‘Purité de Prôvence’ and ‘Ôliv’, which offer a range of premium and differentiated hair care and skin care… By BrandWagon OnlineDecember 9, 2022 16:21 IST
2 in 3 households prefer connected TV as the primary mode to access TV: Report The report observed that the probability of ads being watched is higher on connected TV (CTV) than on linear TV By BrandWagon OnlineDecember 9, 2022 15:18 IST
Tennis Australia renews Sony Sports’ exclusive broadcast rights for Australian Open 2023 The renewal means that the broadcaster will hold exclusive TV and digital rights for the global sporting event across the… By BrandWagon OnlineUpdated: December 9, 2022 14:20 IST
Pottery barn ropes in Deepika Padukone for its India expansion According to the company, Padukone will work closely with the brand to co-create a collection. By BrandWagon OnlineDecember 9, 2022 13:03 IST
Fractal Picture, Katara Studios partner to bring our La’eeb for FIFA World Cup 2022 The company made its animated debut alongside music producer RED ONE in the inaugural film ‘Mascot Verse’ By BrandWagon OnlineDecember 9, 2022 12:12 IST
Companies can now decide on ad placement, says Twitter The new controls are part of Twitter’s effort to reassure and lure back advertisers that have pulled ads off the… By ReutersDecember 9, 2022 11:17 IST
Elder Scrolls VI to be exclusively a Microsoft product Microsoft announced its decision to make future Zenimax titles — including Starfield and Redfall, both slated to release in 2023… By BloombergDecember 9, 2022 10:28 IST
Google ad manager outage costs companies holiday advertising The lost revenue for one large news website was thousands of dollars an hour and it was coming during a… By ReutersDecember 9, 2022 09:48 IST
How SuperBottoms has made super inroads in the world of diapers and underwear The company claims to have closed FY22 with net revenue of Rs 40 crore on the back of a net… By Harshika TripathiUpdated: December 13, 2022 14:01 IST
‘Here we go again,’ jokes KFC on GTA 6 delay, Domino’s Pizza asks Rockstar Games to call for help: Check out how internet reacted
