Lava International Ltd., an Indian mobile handset and technology solutions company, releases a digital film featuring former cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. Reportedly, the film, created by 82.5, an Ogilvy company aims to create excitement amongst the audiences for the new phone.
“The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gambhir for his support to Lava and the fans of Blaze series,” Puravansh Maitreya, marketing head, Lava International Ltd said.
From what it is understood, the campaign #BlazekaCraze aims to connect with the fans of Lava Blaze, a series featuring smartphones like Lava Blaze Curve, Lava Blaze Pro 5G, Lava Blaze 2 5G and Blaze 5G. As per the report, Lava Blaze X is a new model that offers several features at a very affordable price point. The campaign takes a leap where people feeling betrayed by their currently owned phones when compared to Blaze X resort to breaking them.
‘Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition. Gautam Gambhir is used to bring alive the impact of this craze,” Chandana Agarwal, president, north and east, 82.5, said.
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