Goibibo, an Indian travel platform, marks its 15th anniversary with its ‘goibiBRO’ campaign. Reportedly, the campaign offers a range of deals and discounts, such as discounts of up to 45% on hotels, homestays, and hostels; up to 10% discount on domestic and international flights and airport cabs alongside 15% off on buses and up to 30% on holiday packages.
Furthermore, the platform is offering its selected customers a chance to enjoy free stays at five-star hotels. The brand’s anniversary sale will run from August 7 to August 22. “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued,” Raj Rishi Singh. chief marketing officer, Goibibo said.
The Indian travel market is considered to be a growing one. The growth of this market can be assessed from the fact that, total revenue in the market is expected to show an annual growth rate of 9.14% from 2022 to 2027, resulting in a projected market volume of $ 38.83 million by 2027. Amidst this situation, Goibibo has introduced the “goibiBRO” campaign with the tagline, ‘Iss saal party tera BRO dega,’ claiming to put customers first.