Amit Saneja, CEO, Educate Online
— As told to Alokananda Chakraborty
n Campaign: Music is the best disease!
n Brand: Spotify
n Agency: Dentsu Italy
Why the campaign rocks:
I truly admire Spotify’s innovative campaign, which states ‘Music is the best disease.’ This creative masterpiece takes a humorous spin on music, suggesting it as the source of various syndromes, challenging its usual role as a universal remedy. It is not just an ad—it celebrates our love for music and how deeply it affects us.
What I find impressive is how Spotify frames ‘disease’ in a positive and fun light, highlighting music’s ability to move us emotionally and physically. It is also intriguing to see how they have used vibrant colours and other elements to create a delightful summer atmosphere that perfectly matches the Estate 2024 playlist promotion. I like how it captures the vibrancy and significance of music through playful syndromes like chicken neck syndrome, lip syncosis, and lead finger disorder. Set against familiar settings like city parks and basketball courts, it feels so real and relatable. Spotify has been able to capture the essence of its unique approach perfectly with this campaign and it really hits home!