Garnier, a brand in natural beauty products, has appointed Bollywood actor Vedang Raina as its brand ambassador. Reportedly, Raina will represent Garnier India, embodying skincare with his energy and appeal, resonating strongly with young and mature audiences. “ We are delighted to welcome Vedang as the brand ambassador on Garnier in India and have him at the Garnier Green Academy in Singapore. His vibrant persona and charismatic appeal resonate with our audience base. With Vedang joining us, we look forward to championing beauty for all, and inspiring a more inclusive beauty landscape,” Anshuman Wanchu, general manager, marketing, L’Oreal said.
From what it is understood, Garnier will integrate sustainable practices throughout its operations from procured ingredients and cruelty-free products to biodegradable packaging to minimise environmental impact as much as possible. It is claimed that, to take this initiative higher, the brand showcased a display of its innovations at Garnier Green Academy. As per the report, the academy brings together over 300 industry experts, beauty creators and dermatologists from across Southeast Asia and India to explore Garnier’s skincare innovations and formulations, as part of Garnier’s #NotAllSkincareIsTheSame campaign.
It is mentioned in the report that, at the Garnier Green Academy in Singapore, Raina was joined by 14 beauty influencers and 2 dermatologists, all of whom had a unique opportunity to discover the world of Garnier and have a sneak peek into future product launches of the brand. “The launch of Garnier Green Academy in Singapore marks a significant milestone in our accelerated journey across Asia. As a hub of innovation and trendsetting in the beauty industry, Asia plays a pivotal role in shaping our global strategy. Our refreshed brand identity, grounded in Green Sciences to deliver tailored innovations for Asian skin needs, underscores our commitment to advancing solutions that are effective, sustainable, and accessible — enabling us to pursue our quest to shape the beauty of tomorrow for generations to come.”