Zomato, a restaurant aggregator and food delivery company, has announced bollywood actor Ranveer Singh as its new brand ambassador. Previously, Zomato’s campaign ‘Zomaito vs Zomahto’ debate about the brand’s correct pronunciation was trending. As per the company, the debate continues in their World Cup campaign.
The company has also unveiled its latest brand campaign with Ranveer Singh and cricketer Chris Gayle.
Talking about the campaign, Sahibjeet Singh Sawhney, marketing head, Zomato, said, “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well.”
In the campaign, Ranveer Singh is seen hosting a watch party at his home for cricket fans, along with the cricketer, Chris Gayle. The watch party is incomplete without food, and Zomato joins the celebrations by delivering the food on time. However, Ranveer and Chris get into a debate while collecting the Zomato order. When the duo can’t decide whether it’s “Zomahto” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!”.
Additionally, the company has launched an AI-generated film featuring Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.
The campaign is live across major digital and offline channels across the country.