SOL, the fragrance brand launched by Zaeden, announces the launch of ‘Unchained’, the addition to its esteemed fragrance collection. The new variant is born out of the partnership between SOL and fashion designer Siddartha Tytler.
Inspired by Tytler’s palette and couture, ‘Unchained’ embodies a journey mirroring his design philosophy. The fragrance is a testament to Tytler’s journey through fashion, encapsulating his signature elements of sharp cuts, vivid hues, and exquisite crystal applications.
“With the launch of ‘Unchained’, we bring together the worlds of fashion and fragrance. After the successful launch of ‘Mystic Voice’ and ‘Sweet Sea’, our third fragrance represents the evolution and diversification of SOL as a brand, while staying true to our philosophy of capturing ‘Stories Of Life’. Siddartha Tytler’s creative boldness resonates with our commitment to providing our users with unique sensory journeys. Personally, this fragrance reflects my values as an artist of freedom and self-expression and is sure to leave a blissful mark. This launch is just an indication of our continued efforts towards innovation and our commitment to think out of the box to create the distinctive aromas,” Zaeden, singer and record producer, said.
‘Unchained’ by SOL in collaboration with Siddartha Tytler is an olfactory experience crafted for the free-spirited souls who embody the synergy between fashion and fragrance. Launched by Zaeden out of his passion for fragrances, SOL marks his first venture as an entrepreneur.