YesMadam, a salon-at-home service, announced collaboration with Shraddha Kapoor as its brand ambassador. From what is understood, this announcement was a follow up of a campaign that was posted over social media platforms. The company states that the partnership aims to redefine the offered services through this partnership.
“Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.” Mayank Arya, co-founder and CEO, YesMadam, said.
Reportedly, as a part of the partnership, Shraddha Kapoor is seen to be featuring in the campaign as well. The video features Kapoor in humorous situations which is followed by branding of the company.
“Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.” Akanksha Vishnoi, founder and chief marketing officer, said.