Yes Securities, in partnership with RedFM, has announced the launch of the campaign ‘We Love Wonga!’. As per the company, the campaign is aimed at enhancing financial literacy among the youth, particularly Gen Z.
Through a series of masterclasses and on-air broadcasts, the campaign seeks to educate and inspire young individuals on the importance of early-stage investments and smart financial management.
Talking about the campaign, Amit Bhandare, head of marketing and corporate communications, Yes Securities India, said, “Cultivating financial literacy among today’s youth is paramount for shaping a generation of empowered decision-makers. It’s not merely about building wealth; it’s about instilling confidence and resilience in navigating life’s financial landscape. Through ‘We Love Wonga!’ we aim to equip young individuals with the knowledge and tools to make informed choices, setting them on a path towards financial independence and success.”
With the term ‘Wonga’ symbolising money in colloquial language, the campaign aims to demystify financial concepts and encourage proactive decision-making regarding personal finances.
The collaboration with RedFM, which is known for its outreach and radio jockeys, broadcasted on-air teasers and advertisements, amplifying the campaigns’ reach and impact. Complementing the on-air campaign, Yes Securities conducted masterclasses at colleges, featuring radio jockeys interacting with college students.
Moreover, the primary deliverables of the campaign included organising events in colleges, broadcasting on-air teasers and advertisements, displaying standees and backdrop posters at strategic locations, campaign messages through posts on Instagram, and providing an opportunity for winners to visit the RedFM radio studio.