Xiaomi India has introduced an out-of-home (OOH) advertising campaign for its Redmi Note 14 5G Series, integrating CGI technology with live-action visuals. Reportedly, the campaign, focused on showcasing the smartphone’s durability, was implemented in key locations across New Delhi, Bengaluru, Mumbai, and Hyderabad. From what is understood, billboards were placed in prominent areas such as Connaught Place in Delhi, MG Road in Bengaluru, Marine Drive in Mumbai, and Charminar in Hyderabad.
“We are committed to consistently push the boundaries of smartphone technology to keep up with the lifestyles of our consumers. With the Redmi Note 14 5G Series, we wanted to go beyond traditional product launches and engage our audience, giving them a first-hand experience of the product’s durability and strength. We wanted to get creative with our approach to showcasing the features of our product. With this dynamic and innovative campaign, we have combined the virtual world with reality to offer a reliable companion in the Redmi Note 14. The incredible response—both on the ground and across social media—gave us confidence about how much our consumers resonate with the idea and how the product keeps up with the everyday hustle of our users”, Suraksha R, director, marketing, Xiaomi India, said.
A video demonstration showed a CGI-enabled smartphone appearing to pop out of the billboard, followed by a live-action segment where a real phone fell to the ground and was run over by a vehicle followed by product promotion.