Wrangler has announced the launch of its new brand campaign titled ‘What Shapes You, Makes You’, featuring cricketer Smriti Mandhana. As per the company, the campaign highlights the relationship between Smriti and her denim.
Moreover, the brand’s campaign is built around the insight that searching through old wardrobe makes us feel nostalgic. Occasionally, we find a piece of clothing that immediately reminds us of how far we have come in life. While we may have forgotten it at the back of our wardrobe, we haven’t forgotten how it makes us feel – it’s a conduit that keeps us grounded and in touch with our passions. It’s what shapes us, makes us.
Talking about the campaign, Nitin Chhabra, CEO, ace turtle said, “We are happy to launch the new brand campaign with Smriti Mandhana for Wrangler during the Men’s Cricket World Cup that coincides with India’s festive season. This campaign marks a new chapter, aiming to inspire individuals, especially the youth, to embrace their unique journey and aspirations, and is a testament to Wrangler’s legacy and its vision for the future.”
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023.
“My Wrangler journey has been a special one, capturing my growth and experiences. From the denim that’s been with me since my early cricket days to what it represents today, this campaign captures my journey in parallel to the continued legacy of the brand. Wrangler stands for resilience, adaptability and authenticity which are qualities I admire and work towards,” Smriti Mandhana added.