Wipro MaxKleen has announced the launch of its latest digital campaign for MaxKleen Power Squeeze. As per the company, the campaign titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising the unsung heroes who contribute to the well-being of our homes.
The campaign aims to connect and engage with the audience by capturing the true essence of festivity through a heart-warming initiative.
Talking about the campaign, Suhaib Iyaz, category manager, Wipro Consumer, said, “The #MaxkleenPichuk TVC goes beyond selling a product; it captures a story that resonates with the audience’s emotions and experiences. PAD’s execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”
The campaign departs from the traditional product-focused approach, shifting its focus to a social initiative. By showcasing moments where the team visits the homes of these women and takes the initiative to clean for them, the campaign emphasises that the spirit of festivity lies in spreading happiness by giving back to those who deserve it the most.
Moreover, the film narrates a story of spreading joy through gratitude and respect, encapsulating the spirit of appreciation.
“The #MaxkleenPichuk is not just a digital campaign; it’s a testament to the power of gratitude. By recognising and appreciating the efforts of these unsung heroes, we aim to inspire positivity and appreciation in every home. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives,” Vivek Reddy, director, PAD Play, added.
The digital campaign is live on Wipro MaxKleen’s social media platforms and will be further amplified through hoardings and other promotional channels.