WinZO announced the launch of its app in Brazil. The move will help the platform’s more than 100 partner game developers export games including carrom, chess, and car race, and gain free access to Brazil, the fourth-largest mobile gaming market with over 90 million users.
The initiative makes WinZO the first major gaming platform from India to enable the export of technologies and IP by over 100 Indian game developers. The partner game developers will get access to the new market and users without any cost of technology, marketing, and distribution. WinZO intends to invest $25 million to expand and build the gaming market in Brazil which will allow further growth opportunities for the export of computing, technology, and consumer tech from India.
“It’s imperative to acknowledge that the realm of the online gaming industry extends far beyond entertainment; it plays a pivotal role in shaping the trajectory of emerging technologies. WinZO is committed to developing a ‘Made in Bharat’ consumer tech product that resonates with and caters to the interactive entertainment needs of young users worldwide. We have built a tech stack that caters to over 150 million young users from Bharat today and can be scaled across the world,” Paavan Nanda, co-founder, WinZO, said.
Brazil has witnessed a surge in the popularity of mobile gaming with about 4.6 billion mobile game downloads in 2022. India and Brazil, both members of BRICS, have a shared objective of enhancing cooperation and trade among member countries and WinZO’s expansion into Brazil aims to build upon the collaboration. The expansion will contribute to the development of sectors such as payments, the gig economy, and the creator economy of Brazil while also creating employment opportunities.