Warner Bros. Discovery has teamed up with Posterscope to launch a campaign for the latest Monsterverse blockbuster from Legendary Pictures, ‘Godzilla X Kong: The New Empire’. The movie showcases the collaboration of two legendary Titans, building anticipation among fans.
Posterscope, an OOH (Out-Of-Home) specialist agency from dentsu India, has created a mural painting in Mumbai to promote the film. The 70-foot-tall hand-painted art piece is located in Sion – Central Mumbai. Utilising OOH advertising, the campaign has elevated traditional cinema posters, captivating passers-by. The agency utilized mural painting to capture the essence of the film. The entire process, from securing permissions to executing the mural, was completed within a 15-day timeframe.
“We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!” George John, director – marketing (Theatrical), Warner Bros. Discovery said.
“Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai,” Imtiyaz Vilatra, managing partner, Posterscope India added.