Amazon India has launched the #DikhogeTohBikoge campaign to promote the benefits of selling on its digital marketplace. The campaign focuses on encouraging small businesses to register and gain access to a broad customer base in India and internationally.
The campaign includes three commercials, each depicting different scenarios where sellers use unconventional methods to promote their products. These ads highlight Amazon’s wide reach, offering access to all serviceable pin codes in India and over 18 global marketplaces.
Amit Nanda, Director, Selling Partner Services at Amazon India, stated, “Our mission is to empower small businesses across India by providing them with access to millions of customers both locally and globally through Amazon marketplaces.”
Ashish Khazanchi, Managing Partner at Enormous Brands LLP, mentioned, “Through humour, we aim to show business owners that Amazon provides a simple and effective way to reach customers everywhere.”
The #DikhogeTohBikoge campaign is now live across television, digital, and social media platforms. Small businesses can register as sellers on Amazon India’s website.