Waaree Energies assigns its television media mandate to Carat India to amplify its brand presence. As per the mandate, Carat – the media agency from dentsu India, will oversee the brand’s television media across India exclusively. They will also support in strategising and planning other traditional media and buying for print, radio, and digital.
“Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards the promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future,” Nilesh Malani, CMO, Waaree Energies Limited, said.
Furthermore, OOH (Out-of-home) will be executed by Posterscope, the OOH specialist agency from dentsu India. Carat aims to enhance the brand’s visibility across diverse media channels through its data-driven capabilities. The collaboration between Waaree Energies Limited and Carat exemplifies dentsu’s dedication to advancing sustainability. The collaboration underscores the network’s commitment to fostering environmentally conscious solutions and driving positive change toward a more sustainable future.
“It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration,” Anita Kotwani, CEO, media, South Asia, dentsu, said.