French skincare brand BIODERMA has announced a collaboration with British designer Victoria Beckham to mark the 30th anniversary of its micellar water. The partnership introduces a limited-edition bottle designed by Beckham, set to be available exclusively on TIRA from April 2025.
According to the company, Sensibio H2O, launched in 1995, was the first micellar water to enter the market, replacing traditional cleansing milks and lotions. Known for its fragrance-free formula and high tolerance for sensitive skin, the product has since gained widespread use among consumers and professionals alike.
“When I was a teenager, I suffered from serious skin problems, and it had a significant effect on me. Today, it’s essential that I take great care of my skin. BIODERMA’s Sensibio H2O has been a must-have product for me for years. It’s been at my side every day for as long as I can remember. I use it to remove my make-up every single day,” Victoria Beckham said.
Victoria Beckham brings her influence from the fashion and beauty industries to the design of the limited-edition packaging. BIODERMA’s collaboration with Beckham aligns with its efforts to reinforce the product’s position in the skincare industry, the company stated. The 500ml limited-edition bottle will be priced at Rs 1,299 and will be available for purchase exclusively on TIRA.