Viacom18’s Vh1 has announced the launch of ‘Vh1 AniNation’, a content segment for anime enthusiasts. As per the company, Vh1 AniNation will serve as a platform that fuses animation, engaging community discussions, and a curated musical experience.
Additionally, with this the company aims to celebrate the cultural tapestry of Japanese anime.
Talking about the launch, Anshul Ailawadi, business head, youth, music and english entertainment cluster, Viacom18, said, “Vh1 has always been a trendsetter when it comes to showcasing emerging pop-culture trends. With Vh1 AniNation, we’re betting on the immense potential of Anime with its compelling storylines, genres, music, and characters – thereby giving our viewers another solid reason to tune into Vh1.”
Moreover, Vh1 AniNation will offer fans an experience including AniBites, AniPinion and Ani-Music. AniBites will provide viewers with snackable, high-energy entertainment with anime cartoons featuring a diverse cast of characters, varied themes and genres, and unique animation styles.
Meanwhile, AniPinion will feature influencers and celebrities discussing opinions and perspectives while reviewing new anime. Ani-Music on the other hand will feature a playlist that will shine a spotlight on the genre’s iconic composers, musicians and soundtracks, keeping in mind the connection anime music has with its fans.
The IP will be further amplified with a robust 360-degree marketing plan, that will cater to fans and fortify consumer engagement with innovation.