Vasant Masala announced Anil Kapoor as its brand ambassador while launching its latest campaign titled ‘Pyaar Toh Hona Hi Tha’. In the TVC, Anil Kapoor and Sanjay Kapoor appear together on screen for the first time, portraying the brand’s message that love is more than just an emotion—it’s an experience that brings people closer, the company stated.
“For decades, delivering purity to Indian households has been the cornerstone of Vasant Masala. With ‘Pyaar Toh Hona Hi Tha,’ we are not only enriching this foundation but also strengthening the bond that goes beyond taste to touch the heart. Anil Kapoor’s association perfectly blends tradition, modernity, and universal appeal, resonating across generations. This campaign celebrates our legacy while reaching a wider audience, bringing Vasant Masala into more homes and fueling our growth for years to come,” Chandrakant Bhandari, managing director, Vasant Masala, said.
The campaign has been conceptualised and executed by Eggfirst.
“I am thrilled to be part of this new chapter in Vasant Masala’s journey. This brand is known for its uncompromising quality and I have complete faith in its commitment to delivering the best. This story is about more than just promoting a product; it’s a celebration of love, family, and the bonds we hold dear. What’s more, this is the first time I am sharing the screen with my brother Sanjay, which makes this even more exciting for me. I can’t wait to see how this heartfelt campaign connects with people,” Anil Kapoor added.