upGrad, a learning skilling and workforce development company, launched its campaign to encourage senior working professionals to take charge of making their careers larger and more lasting with online Doctorates. According to the company, it drew insights from preliminary research and delved into the inner desires, aspirations, and challenges faced by professionals after reaching a certain rank within the corporate ecosystem.
“The future of work is experiencing a seismic shift, and senior professionals are now eager to enhance their careers for a more lasting impact,” said Ankit Khirwal, head of marketing, upGrad, said.
From what is understood, this campaign is conceptualised by upGrad’s in-house brand and marketing team, and produced by Dexter Films, the campaign features two digital films, released in English and are directed by Pranjal Vaid. It is now live across all its digital platforms.