Truecaller Ads, an in-app publisher in India, has broadened its offerings. The proprietary ad formats prioritise the user experience, aiming for less intrusive ads. Brands can closely track the performance of the formats, gathering insights on user interactions, engagement rates, and conversion metrics. The data facilitates future campaign optimisation and audience targeting.
“At AJIO, we always strive to drive innovative and distinctive brand engagement for our customers. With the ‘Click to Experience’ Ad innovation, we tried to enhance the user experience and connect with them better,” Arpan Biswas, marketing head, AJIO, said.
Campaigns executed on the Truecaller Ads have yielded outcomes, displaying growth in lower funnel metrics for brands in sectors including gaming, travel, fintech, and more, as compared to the previous year’s campaigns.
Furthermore Truecaller’s proprietary new ad format ‘click to experience’ has been used by brands like Ajio.com and APV for its annual sales and movie releases, giving an experience to the brands.
“With Truecaller’s new format, we were able to break the clutter with an eye-catching solution that blended seamlessly with our creative strategy for Prime Video’s latest campaign,” Jinit Shah, director- media, PivotRoots, said.
A driver of Truecaller Ads’ campaign success is its approach to execution, incorporating custom audience targeting and the ‘triple R’ (RRR) mantra: Real-time retargeting for engaged but yet-to-convert users, re-engagement for non-transacting users, and re-marketing to first-party audiences through secure API integration with CRM and MMP platforms, ensuring the brands can consistently achieve the campaign objectives in a privacy compliant and secure manner.
“In the ever-changing marketing landscape, the challenges faced by marketers are more complex than ever. From engaging the right audience to optimising campaigns for maximum impact, the demands are relentless. Our customised Ad solutions are engineered to meet these challenges head-on, providing marketers with the solutions and insights they need to negotiate this ever-evolving landscape. With our strategic approach, proprietary solutions, and innovative ad formats, we empower them to overcome obstacles, refine their strategies, and achieve results,” Sagar Manikpure, vice president- global ads business, Truecaller, said.
Combining the strategic approach with the proprietary solutions, present a full range of solutions that help brands achieve its marketing objectives across the entire sales funnel.
Along with TC Ad server and the proprietary ad formats, Truecaller Ads’ DSP solution has come out of private beta and is available for all marketers. The DSP powers TC’s Audience Extension solution which helps marketers reach TC’s scalable audiences outside TC, across 1000-plus publishers. TC DSP expanded its capabilities in 2023 where TC’s audiences can be mapped and targeted on India’s OTT platforms.
Apart from OTT, TC DSP has launched a media video ad format named ‘Video+’ a hybrid of video and interactive banner which combines video’s top-funnel impact, along with providing lower-funnel CTA inside the video environment.