Fashion brand Snitch has launched a bold Women’s Day campaign tackling online misogyny. Through a social experiment, the campaign makes men experience the unsolicited and objectifying comments women face daily, forcing them to confront the emotional impact of digital harassment.
The campaign video captures real-time reactions as men read these comments, believing them to be directed at themselves. Their discomfort highlights the power of words and the need for more respectful online spaces.
Snitch, known for its strong Gen Z presence, steps beyond fashion to advocate for digital accountability. “Confidence isn’t just about style—it’s about responsible choices, both online and offline,” the brand stated.
With #SnitchForChange and #FlipTheScript, the campaign urges audiences to rethink online behavior and promote inclusivity. Snitch’s message is clear: fashion isn’t just about trends; it’s about standing up for what matters.
“It is the responsibility of every user to behave in a civilized manner and respect beliefs, emotions, and individuality for all. Campaigns like these go beyond raising awareness and driving action. By putting men into women’s shoes, we spark conversations, challenge behaviors, and extend Snitch’s mission beyond fashion to take a stand against misogyny,” Chetan Siyal, CMO, Snitch, said.