Swiss Beauty, a makeup brand, launches the ‘BFF Bina Wedding Kaisa’ ad campaign. After the success of #MeraWeddingBFF campaign in 2022, this new campaign aims to draw parallels with previous one. Scheduled for the entire month of December, it aims to highlight the role of BFFs in a bride’s wedding journey.
‘BFF Bina Wedding Kaisa’ revolves around the concept of different wedding occasions and the diverse set of BFFs that accompany the bride. From engagement to cocktail, haldi, mehndi, and sangeet, Swiss Beauty introduces four distinct wedding BFFs – each tailored to specific events. Whether it’s the ‘Banno ki Saheli,’ ‘Office Wali Bestie,’ ‘Bachpan ki Dost,’ or the ‘Sassy NRI,’ Swiss Beauty aims to ensure that every bride has her perfect BFF Squad for every special moment.
The campaign showcases the joyous moments shared between brides and their BFFs. Through the ad content with storytelling, Swiss Beauty shares the joy that BFFs bring to a wedding. It’s more than just about functions; it’s about creating memories with friends who stand by you during the biggest event of your life.
Swiss Beauty curated three bridal kits, integrated into the campaign. The kits – Wedding Shagun Kit, Modern Rani Vanity, and Modern Rani Pouch – are designed to cater to the many needs of the bride and her BFFs.
The unveiling of ‘BFF Bina Wedding Kaisa’ will take place on Swiss Beauty’s official Instagram page. Followers can expect a visually and emotionally resonant campaign that not only showcases Swiss Beauty’s commitment to quality products but also celebrates the significance of friendships during the most cherished moments in a bride’s life.
” ‘BFF Bina Wedding Kaisa’ is our ode to the joy, laughter, and beauty that BFFs bring to this special occasion. It’s about looking and feeling your best while creating memories that last a lifetime,” Saahil Nayar, CEO, Swiss Beauty, said.
In addition to this, Swiss Beauty also unveils the looks of brides-to-be from different regions. These looks encompass engagement, haldi, sangeet and shaadi providing brides with inspiration and product recommendations to achieve their dream wedding looks.