Food delivery major Swiggy has expanded beyond its core business with the launch of Pyng, a new AI-powered platform aimed at connecting users with verified professionals across a wide range of services. The move signals Swiggy’s foray into the professional services space, targeting urban consumers seeking trusted experts across categories such as wellness, finance, education, events, and more.
Currently, the services are available in offline mode in Bengaluru and across the country in online mode on both Android and iOS, Pyng is designed as a standalone marketplace and leverages conversational AI to match users with specialists based on their queries. The platform is already onboarding professionals across over 100 categories, including fitness trainers, therapists, tax planners, travel advisors, DJs, makeup artists, and career coaches.
Swiggy said it aims to onboard more than 10,000 professionals on the platform. Pyng will also offer a money-back guarantee in case users do not find value in the services booked — a move Swiggy hopes will drive trust and encourage repeat use.
“With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts,” said Nandan Reddy, Co-founder and Head of Innovation at Swiggy. “By curating demand for these specialised offerings, Pyng not only empowers individual providers but also brings structure to consumers’ latent needs.”
The launch of Pyng is part of Swiggy’s broader strategic shift to spin off key services into separate apps. Earlier this year, the company announced plans to move away from its unified app model. Alongside Pyng, Swiggy is also rolling out standalone apps for Instamart (grocery delivery) and Snacc (15-minute food delivery), the latter being piloted in select Bengaluru pin codes.
The shift mirrors the app unbundling strategy of rival Zomato, which operates Blinkit and Zomato District as separate offerings.