Swiggy has established Swiggy Sports Private Limited, a wholly owned subsidiary, following approval from the Ministry of Corporate Affairs on January 15, 2025. This marks Swiggy’s entry into the sports sector.
The new subsidiary will focus on team ownership, talent development, event organisation, facility management, broadcasting, and securing sponsorship rights. The goal is to create business models that promote and support sports.
Swiggy plans to:
Acquire broadcasting and sponsorship rights to increase visibility and revenue.
Invest in and manage sports teams across different disciplines.
Support talent development by nurturing young athletes.
Develop and manage sports facilities.
Organise and manage large-scale sports events.
This move signals Swiggy’s aim to expand its operations beyond food delivery and engage with the growing sports market in India.