Suta launched its ad film highlighting values that constitute its ethical universe. The apparel house has believed in the versatility of sarees. The brand takes the garment to wider audiences with varied lifestyles. The ad is another step in the direction.
“Sarees can be worn anywhere and everywhere. That’s what fuelled our idea behind Suta. And that’s how this ad came to fruition. The production marks a new chapter in our journey but there’s more to it. We have always wanted our creations to mirror real people — their joys and struggles!” Sujata Biswas, co-founder, Suta, said.
The label is known for its artisanal sarees, unique designs and fetching fits. Suta speaks to customers across age groups, but more importantly, to the youth. “The younger generations will carry the tradition of wearing sarees with aplomb forward. Each product holds comfort as its core concern. You don’t need to feel tied down to look gorgeous; pleating your saree shouldn’t be a woe; and you should be able to play, travel, work and also make an appearance in a saree. Our film emphatically ticks off those boxes,” Taniya Biswas, co-founder, Suta, said.
As per the company, any celebration, big or small, has its parts and suitably, a saree can fit into each of those parts. With the ad campaign, Suta shines a light on your unique personhood.