Sunfeast Mom’s Magic has launched its latest initiative, ‘Will of Change’, aimed at addressing the deeply ingrained societal bias in India that often overlooks daughters in matters of inheritance.
“Many mothers in India have personally faced unequal treatment regarding inheritance from their parents. Now, they have the chance to drive change within their families by ensuring fair inheritance for their daughters. Through Will of Change, we hope to inspire mothers to take action for their daughters’ rights and become catalysts for change,”Ali Harris Shere, chief operating officer, – Biscuits and Cakes Cluster, Foods Division, ITC Limited, said.
At the core of the campaign is a film featuring Shefali Shah and Manish Chaudhari, The film shows a father,Shekhar Verma, who is finalising his will, intending to leave his assets solely to his son. However, the mother, portrayed by Shefali Shah, intervenes to question this decision, prompting the father to reconsider the inherent bias in his actions.